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Study: Music Choices Change When They are Published
Giving out information on your music consumption publicly can change it.
A study finds that people are willing to put a lot of effort into maintaining a desirable public image of their music consumption. When information about music listening is published automatically, youth and young adults retain a notion of truth in presenting themselves: they rather change the music they listen to than "cheat" digitally.
Suvi Silfverberg, Lassi A. Liikkanen and Airi Lampinen from Helsinki Institute for Information Technology HIIT studied the experience of maintaining a profile in the online music service Last.fm. Twelve Finnish youth and young adults where interviewed on their use of this music-focused social network service and its extension, called "the scrobbler", that publishes information of music listened to by service users.
The researchers found that people make active efforts to control the image their online profile gives of them, especially when their music listening is published automatically. While automated sharing of behavior information provides new opportunities for online music services, it also affects the people listening to music:
"When an online service publishes behavioral information automatically, it is important to give users a chance to express and explain the meanings of their actions. Listening to a song doesn't necessarily mean that one likes it - or wants to be known as the kind of person who does", says Liikkanen.
The study was published in the internationally renowned 2011 ACM Conference on Computer Supported Cooperative Work in March in Hangzhou, China. The presented research was conducted as part of the Academy of Finland funded research project Musiquitous (http://musiq.fi). HIIT is a joint institute of Aalto University and University of Helsinki and is located in the capital region of Finland.
The publication is available at http://www.musiq.fi/publications