Contanct Information
email: firstname.surname @ hiit.fi
mailing address: Helsinki Institute for Information Technology HIIT, PO Box 19215, 00076 Aalto, Finland
phone : +358 40 835 9563
Me elsewhere
Juho Hamari (M.Sc. Econ) is a researcher at Helsinki Institute for Information Technology HIIT, editor of Virtual Economy Research Network and a Doctoral student in Information System Science at Aalto University School of Economics.
His research is focused on the use of game design as part of (service) marketing.
Keywords:
- gamification
-
game design
- virtual economy
- business models
-
(service) marketing
- behavioral economics
Publications
Update 2011-12-14
Articles in refereed journals:
Hamari, J., & Lehdonvirta, V. (2010). Game
design as marketing: How game mechanics create demand for virtual
goods. International Journal of Business Science & Applied
Management, 5(1), 14-29.
Chapters in refereed books
Hamari, J., & Järvinen, A. (2011).
Building Customer Relationship through Game Mechanics in Social
Games. In M. Cruz-Cunha, V. Carvalho & P. Tavares (Eds.),
Business, Technological and Social Dimensions of Computer
Games: Multidisciplinary Developments. Hershey, PA: IGI
Global.
Hamari, J., & Lehdonvirta,
V. (2010). Pelimekaniikat osana ansaintalogiikkaa. Pelitutkimuksen
Vuosikirja. In J. Suominen, R. Koskimaa, F. Mäyrä. &
O. Sotamaa (Eds.), Pelitutkimuksen
Vuosikirja 2010 (pp, 11-21).
Tampere, Finland: University of Tampere.
Articles in refereed conference/workshop proceedings
Tuunanen, J., & Hamari, J. (2012). Meta-synthesis of Player Typologies. Proceedings of Nordic Digra 2012 Conference: Games in Culture and Society, Finland, June 6-8, 2012.
Hamari, J., &
Eranti, V. (2011). Framework for Designing and Evaluating Game
Achievements. Proceedings of Digra 2011 Conference: Think Design Play, Hilversum, Netherlands, September 14-17, 2011.
Hamari,
J. (2011). Perspectives from behavioral economics to analyzing
game design patterns: loss aversion in social games. CHI'2011 (Social games workshop), Vancouver, Canada, May 7-12, 2011.
Social games workshop.
Huotari,
K., & Hamari, J. (2011). ”Gamification” from the
perspective of service marketing. CHI'2011 (Gamification workshop), Vancouver, Canada, May 7-12, 2011.
Reports
Lehdonvirta, V. (ed.), Hamari,
J., Huotari, K., & Tolvanen, J. (2010). AVEA
Final report. HIIT Publication.
Presentations (in workshops, seminars, and non-academic conferences)
Hamari, J. (2010). Virtual
Goods Sales as a Business Model. Virtual Goods Forum 2010, 23th
June, London UK.
Hamari, J. (2010). Virtual Goods Sales Business Model - From Content Business to Context Business. AVEA Seminar on Research in Virtual Economies. June 8, 2010. Helsinki, Finland.
Hamari, J. (2010). Game Design
as Marketing: The Business/Game Developer's Dilemma.
Games-As-Services Seminar. March 2, 2010. Helsinki, Finland.
Theses
Hamari, J. (2010). Virtual
goods sales business model: New requirements for business
modelling?
Hamari, J. (2008). MMO-operaattorien käyttämien ansaintamallien jaottelua elektronisen liiketoiminnan ansaintamallitaksonomialla.
Teaching
Culture, Business and Community around Games - PhD Course (2011) Uppsala Univesity
Mertanen, J. (2011). Meta-synthesis of Gamification in Human-Computer Interaction Literature. Bachelor's Thesis.
Sjöblom, M. (2011). Business Models in eSports- Case: StarCraft 2. Bachelor's Thesis.
Tuunanen, J. (2011). Meta-synthesis of Segmentation and Underlying Player Typologies in Games. Bachelor's Thesis.