vili lehdonvirta
PhD (Econ. Soc), MSc (Tech), Researcher

contact
Email: vili.lehdonvirta@hiit.fi
Phone (Finland): +358 50 384 1530
Visiting address (Finland): Helsinki Institute for Information Technology,
Spektri Business Park, Pilotti, Metsänneidonkuja 4, Espoo, Finland [map]
Mailing address (Finland): P.O. Box 9800, FIN-02015 TKK, Finland
Phone (Japan): +81 90 7818 4470
Address (Japan): Distributed and Ubiquitous Computing Laboratory, 61-505 Science and Engineering, Waseda University, 3-4-1 Okubo Shinjuku-ku, Tokyo 169-8555, Japan [map]
| about
I am a researcher at Helsinki Institute for Information Technology
Network society research program, which is concerned with
the economic, social and legal impact of information technologies. My own research
focuses on so-called virtual consumerism
— the phenomenon where people
spend significant sums of real money on virtual goods, such as game items.
My main research questions are what motivates this behaviour and to what extent can it
substitute physical forms of consumption in the future.
My other interests include human and economic issues in ubiquitous computing, intellectual
property rights in the digital environment, and data protection law.
I am a member of Electronic Frontier Finland.
Before joining HIIT, I used to make
games.
From March 2006 to December 2008, I was a visiting researcher at
Distributed and Ubiquitous
Computing Laboratory, Waseda University, Tokyo.
As of July 2008, I am a member of the Advisory Board for Live Gamer, Inc.
See also
Virtual Economy Research
Network Bibliography, blog, forum and mailing list for scholars, students and developers interested in virtual
economies and
real-money
trade
of virtual property
Tokion piiri
My Finnish-language blog about Japan, consumer studies and ubiquitous society (currently not maintained)
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recent publications
Full list of publications here.
Vili Lehdonvirta (2009) Virtual Consumption [Doctoral
thesis]. Publications of the Turku School of Economics (A-11:2009), Turku.
Vili Lehdonvirta, Terhi-Anna Wilska & Mikael Johnson (2009) Virtual
Consumerism: Case Habbo Hotel. Information, Communication &
Society, vol. 12, no. 7, pp. 1059-1079. [pre-print version].
Juho Hamari & Vili Lehdonvirta (2010) Game
Design as Marketing: How Game Mechanics Create Demand for Virtual Goods. Int.
Journal of Business Science and Applied Management, vol. 5, no. 1, pp. 14-29.
Vili Lehdonvirta (2009) Virtual Item Sales as a
Revenue Model: Identifying Attributes that Drive Purchase Decisions. Electronic Commerce Research, vol. 9, no. 1,
pp. 97-113.
Tetsuo Yamabe, Vili Lehdonvirta, Hitoshi Ito, Hayuru Soma, Hiroaki Kimura, Tatsuo Nakajima (2009) Applying Pervasive Technologies
to Create Economic Incentives that Alter Consumer Behavior. Proceedings of the 11th International Conference on
Ubiquitous Computing (Ubicomp 2009), Orlando, Florida, September 30-October 3. New York: ACM, pp. 175-184.
Vili Lehdonvirta, Hayuru Soma, Hitoshi Ito, Tetsuo Yamabe, Hiroaki Kimura & Tatsuo Nakajima (2009) UbiPay: Minimizing Transaction
Costs with Smart Mobile Payments. Proceedings of the International Conference on Mobile Technology, Applications, and
Systems (Mobility 2009), Nice, France, September 2-4. New York: ACM (forthcoming).
Miyuki Shiraishi, Yasuyuki Washio, Chihiro Takayama, Vili Lehdonvirta, Hiroaki Kimura, and Tatsuo Nakajima (2009) Using individual, social and economic persuasion techniques to reduce CO2 emissions in a family setting. In: S.
Chatterjee and P. Dev (eds), Proceedings of the 4th International Conference on Persuasive Technology (Persuasive
2009), Claremont, California, April 26-29. New York: ACM, pp. 130-138.
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