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Center Helsinki, home of HIIT
HIIT
 
vili lehdonvirta

PhD (Econ. Soc), MSc (Tech), Researcher

Vili Lehdonvirta (photo by 
Asuka)

contact

Email: vili.lehdonvirta@hiit.fi

Phone (Finland): +358 50 384 1530
Visiting address (Finland): Helsinki Institute for Information Technology, Spektri Business Park, Pilotti, Metsänneidonkuja 4, Espoo, Finland [map] Mailing address (Finland): P.O. Box 9800, FIN-02015 TKK, Finland

Phone (Japan): +81 90 7818 4470
Address (Japan): Distributed and Ubiquitous Computing Laboratory, 61-505 Science and Engineering, Waseda University, 3-4-1 Okubo Shinjuku-ku, Tokyo 169-8555, Japan [map]

about

I am a researcher at Helsinki Institute for Information Technology Network society research program, which is concerned with the economic, social and legal impact of information technologies. My own research focuses on so-called virtual consumerism — the phenomenon where people spend significant sums of real money on virtual goods, such as game items. My main research questions are what motivates this behaviour and to what extent can it substitute physical forms of consumption in the future.

My other interests include human and economic issues in ubiquitous computing, intellectual property rights in the digital environment, and data protection law. I am a member of Electronic Frontier Finland. Before joining HIIT, I used to make games.

From March 2006 to December 2008, I was a visiting researcher at Distributed and Ubiquitous Computing Laboratory, Waseda University, Tokyo.

As of July 2008, I am a member of the Advisory Board for Live Gamer, Inc.

See also

Virtual Economy Research Network
Bibliography, blog, forum and mailing list for scholars, students and developers interested in virtual economies and real-money trade of virtual property

Tokion piiri
My Finnish-language blog about Japan, consumer studies and ubiquitous society (currently not maintained)

recent publications

Full list of publications here.

Vili Lehdonvirta (2009) Virtual Consumption [Doctoral thesis]. Publications of the Turku School of Economics (A-11:2009), Turku.

Vili Lehdonvirta, Terhi-Anna Wilska & Mikael Johnson (2009) Virtual Consumerism: Case Habbo Hotel. Information, Communication & Society, vol. 12, no. 7, pp. 1059-1079. [pre-print version].

Juho Hamari & Vili Lehdonvirta (2010) Game Design as Marketing: How Game Mechanics Create Demand for Virtual Goods. Int. Journal of Business Science and Applied Management, vol. 5, no. 1, pp. 14-29.

Vili Lehdonvirta (2009) Virtual Item Sales as a Revenue Model: Identifying Attributes that Drive Purchase Decisions. Electronic Commerce Research, vol. 9, no. 1, pp. 97-113.

Tetsuo Yamabe, Vili Lehdonvirta, Hitoshi Ito, Hayuru Soma, Hiroaki Kimura, Tatsuo Nakajima (2009) Applying Pervasive Technologies to Create Economic Incentives that Alter Consumer Behavior. Proceedings of the 11th International Conference on Ubiquitous Computing (Ubicomp 2009), Orlando, Florida, September 30-October 3. New York: ACM, pp. 175-184.

Vili Lehdonvirta, Hayuru Soma, Hitoshi Ito, Tetsuo Yamabe, Hiroaki Kimura & Tatsuo Nakajima (2009) UbiPay: Minimizing Transaction Costs with Smart Mobile Payments. Proceedings of the International Conference on Mobile Technology, Applications, and Systems (Mobility 2009), Nice, France, September 2-4. New York: ACM (forthcoming).

Miyuki Shiraishi, Yasuyuki Washio, Chihiro Takayama, Vili Lehdonvirta, Hiroaki Kimura, and Tatsuo Nakajima (2009) Using individual, social and economic persuasion techniques to reduce CO2 emissions in a family setting. In: S. Chatterjee and P. Dev (eds), Proceedings of the 4th International Conference on Persuasive Technology (Persuasive 2009), Claremont, California, April 26-29. New York: ACM, pp. 130-138.

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