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vili lehdonvirta
PhD (Econ. Soc), MSc (Tech)Visiting Scholar, University of Tokyo Researcher, Helsinki Institute for Information Technology  contact Email: vili.lehdonvirta@hiit.fiPhone (Japan): +81 90 7818 4470 Address (Japan): Interfaculty Initiative in Information Studies, University of Tokyo, 7-3-1 Hongo, Bunkyo-ku, Tokyo 113-0033 [map] Phone (Finland): +358 50 384 1530 Visiting address (Finland): Helsinki Institute for Information Technology, Spektri Business Park, Pilotti, Metsänneidonkuja 4, Espoo, Finland [map] Mailing address (Finland): PO Box 19800, FIN-00076 Aalto my microblog |
updates Follow my updates via Twitter, RSS or email, or see past updates. about I am a researcher at Helsinki Institute for Information Technology's Network society research program, which is concerned with the economic, social and legal impact of information technologies. Since 2004, I have been carrying out research on so-called virtual goods, currencies and economies. I wrote a PhD thesis about virtual consumption — the phenomenon where people spend significant sums of real money on virtual goods, such as game items. I examined what motivates this behaviour and to what extent could it substitute material consumption in the future. My other interests include persuasive technology, ubiquitous computing, intellectual property rights in the digital environment and data protection law. I am a member of Electronic Frontier Finland. Before joining HIIT, I used to make games. I am currently a Visiting Scholar at the Interfaculty Initiative for Information Studies, University of Tokyo. As of July 2008, I am a member of the Advisory Board for Live Gamer, Inc. see also Virtual Economy Research
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selected publications Full list of publications here. Vili Lehdonvirta & Pekka Räsänen (2010) How do young people identify with online and offline peer groups? A comparison between UK, Spain and Japan. Journal of Youth Studies (forthcoming). Vili Lehdonvirta, Terhi-Anna Wilska & Mikael Johnson (2009) Virtual Consumerism: Case Habbo Hotel. Information, Communication & Society, vol. 12, no. 7, pp. 1059-1079. Vili Lehdonvirta (2009) Virtual Item Sales as a Revenue Model: Identifying Attributes that Drive Purchase Decisions. Electronic Commerce Research, vol. 9, no. 1, pp. 97-113. Vili Lehdonvirta (2009) Virtual Consumption [Doctoral thesis]. Publications of the Turku School of Economics (A-11:2009), Turku. Vili Lehdonvirta (2010) Online spaces have material culture: goodbye to digital post-materialism and hello to virtual consumption. Media, Culture & Society, vol. 32, no. 6 (forthcoming). Tetsuo Yamabe, Vili Lehdonvirta, Hitoshi Ito, Hayuru Soma, Hiroaki Kimura, Tatsuo Nakajima (2009) Applying Pervasive Technologies to Create Economic Incentives that Alter Consumer Behavior. Proceedings of the 11th International Conference on Ubiquitous Computing (Ubicomp 2009), Orlando, Florida, September 30-October 3. New York: ACM, pp. 175-184. Juho Hamari & Vili Lehdonvirta (2010) Game Design as Marketing: How Game Mechanics Create Demand for Virtual Goods. Int. Journal of Business Science and Applied Management, vol. 5, no. 1, pp. 14-29. Vili Lehdonvirta, Hayuru Soma, Hitoshi Ito, Tetsuo Yamabe, Hiroaki Kimura & Tatsuo Nakajima (2009) UbiPay: Minimizing Transaction Costs with Smart Mobile Payments. Proceedings of the International Conference on Mobile Technology, Applications, and Systems (Mobility 2009), Nice, France, September 2-4. New York: ACM (forthcoming). Miyuki Shiraishi, Yasuyuki Washio, Chihiro Takayama, Vili Lehdonvirta, Hiroaki Kimura, and Tatsuo Nakajima (2009) Using individual, social and economic persuasion techniques to reduce CO2 emissions in a family setting. In: S. Chatterjee and P. Dev (eds), Proceedings of the 4th International Conference on Persuasive Technology (Persuasive 2009), Claremont, California, April 26-29. New York: ACM, pp. 130-138. |
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